2012 Honda Civic Commercials

Acura S.H.I.E.L.D. Agent Recruitment Center celebrating Marvel's THOR (4/21-24)

Here's something to pass along to those in the New York area....

Acura is the official vehicle of the upcoming film "Thor," Acura will open the S.H.I.E.L.D. Agent Recruitment Center for fans of Marvel's intelligence and security organization during the New York International Auto Show. The public is invited to Pier 83 for an exclusive look at the S.H.I.E.L.D. edition Acura TL loaded with custom features, including a sound cannon, smokescreen and extreme weather protection and will have a chance to make their own S.H.I.E.L.D. Agent ID badge on site.

Acura S.H.I.E.L.D. Agent Recruitment Center for "THOR"
Recruitment Center: Pier 83, West 42nd Street at 12th Avenue, New York, NY 10036 (Take the 1, 2, 3, 7, 9, A, C, E, N, Q or R train to Times Square 42nd Street)
4/21: 9:30am – 7pm; 4/22-4/24: 10am-7pm
Open to the public; Free
Check in on Foursquare at the Pier 83 Recruitment Center for chance to win tickets to see "Thor" in theaters! https://foursquare.com/venue/19858130

http://twitter.com/acura_insider and www.joinshield.com

Honda launches TV ad to interact with iPhone app

Honda is launching what it claims to be the first campaign that allows viewers to use an app to interact with a TV ad in real time.

The 'This Unpredictable Life' campaign, for its Jazz model, breaks tomorrow (1 February). It gives the app's users the ability to "catch" animated characters with an iPhone as they appear on screen in Honda's new TV ad.

The app, named Honda Jazz – This Unpredictable Life, is free to download.

The Pixar-style clip shows a character floating through life, collecting experiences and possessions.

Using audio-recognition technology, app users can pull up to seven characters, including Space Monkey, Baby Balloon Head and Playful Puppy, to their app.

The campaign showcases the car's ability to "handle all that life has to throw at the modern family".

Martin Moll, head of marketing for Honda, said: "This new ad campaign reflects the experiences of our Jazz customers, showing how its Tardis-like interior has the versatility and space to cope with almost anything."

Source;
http://www.marketingmagazine.co.uk/news/1052149/Honda-launches-TV-ad-interact-iPhone-app/

Honda Short Film on Sunday Nov 07, 2010

TORRANCE, Calif., Oct 26, 2010 (BUSINESS WIRE) -- As part of the "DREAM THE IMPOSSIBLE" Documentary Series, Honda will debut its seventh short-film documentary, "Into the Unknown," at http://dreams.honda.com on Sunday, Nov. 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel's "Great Migrations," an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species. Today Honda's more than 599,000 Facebook fans, as well as its YouTube channel viewers, will get a sneak peek of "Into the Unknown."

"Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and cinematic quality of our 'DREAM THE IMPOSSIBLE' Documentary Series."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, "Into the Unknown" celebrates those who challenge the impossible and are motivated to solve problems and make a difference in society. The film features perspectives from a professional diver, a professional mountain climber, a retired NASA astronaut, Honda associates and engineers, and others who tell personal stories of exhilarating accomplishments. For example, Tatsuya Okabe, Ph.D., Honda chief engineer of brain-machine interface, describes how his research of the brain helps advance science to improve mobility for people who are physically challenged.

"Our latest 'DREAM THE IMPOSSIBLE' film explores some of Honda's most amazing R&D ventures--brain-machine interface, robotics, advanced safety technology--but at the heart of the film is the idea that society has made its greatest advances thanks to the efforts of a few pioneering explorers, inventors and thinkers who were brave enough to make the leap into the unknown," said writer and producer Todd Carey of RPA, Honda's longstanding advertising agency of record.

As a presenting sponsor, Honda worked with National Geographic Channel to develop a custom cross-platform marketing campaign specifically designed to align Honda's corporate "Power of Dreams" campaign with the spirit of "Great Migrations'" epic tale of life on the move.
The robust on- and off-air campaign will reach millions nationwide and will include significant exposure through National Geographic Channel's many brand extensions, including web and mobile, VOD, home video, licensed products, educational outreach, consumer events and more.
During the month leading up to the premiere of "Into the Unknown," Honda worked with social media agency bigMETHOD to ignite dialogue about six existing films in the "DREAM THE IMPOSSIBLE" Documentary Series. The social media program linked the documentary series' themes to original perspectives of consumers, thought leaders, and other organizations through digital communication channels. Participating contributors offered their unique insights and perspectives independent of Honda's viewpoint. The official Honda Facebook page serves as the hub for discussion (http://facebook.com/honda).

Racing Against Time Week brought together thought leaders and bloggers in the green, energy and automotive spaces. During Dreams vs. Nightmares Week, Honda partnered with ExperienceProject.com to create a custom environment and explore the impact of dreams. Kick Out the Ladder Week featured written and video contributions discussing how corporate philosophies allow for innovation and lead to success. Mobility 2088 Week will ask the Honda community to submit their thoughts on what transportation will look like in the year 2088. And, Failure: The Secret to Success Week will ask thought leaders to provide personal stories on past experiences they've had with failure that ultimately led them to success.

Launched in January 2009, the "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website. The campaign strategy was developed by RPA.

The campaign targets 18- to 49-year-old adults who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.
Credits

Film Chief Creative Officer: David Smith Writers: Todd Carey, Curt Johnson Agency Producer: Isadora Chesler Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes Production Company: @radical.media Producer: Liz Bradley, Todd Carey, Curt Johnson Director: Ondi Timoner DP/Lighting/Cameraman: Andrij Parekh Editor: Ron Patane/Outpost Digital Original Soundtrack: Q Department. Post Production: Outpost Digital Graphic Designer: Dave Dimeola Photographer: Davi Russo

Interactive Chief Creative Officer: David Smith Executive Producer, Content: Gary Paticoff Creative Director/Art: Curt Johnson Associate Creative Director/Copy: Todd Carey Senior Art Director/Art: David Mesfin Senior Copywriter: Brenna Hajek User Experience Lead: Alex Yra Technology Director: Scott Westerfield Technologist/Flash: Jeff Siegal

Source;

http://www.marketwatch.com/story/honda-debuts-into-the-unknown-short-film-documentary-at-httpdreamshondacom-and-during-premiere-of-national-geographic-channels-great-migrations-2010-10-26?reflink=MW_news_stmp