Honda Premieres “The Undying Dream” Short-Film Documentary at 2011 Sundance Film Festival

TORRANCE, Calif.--(BUSINESS WIRE)--As part of the “DREAM THE IMPOSSIBLE” Documentary Series, today Honda debuted its eighth short-film documentary, “The Undying Dream,” at the Sundance Film Festival. Honda’s more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of “The Undying Dream” today.
“‘The Undying Dream’ is about finding your unique strengths and talents and having the passion and resilience to commit to your calling”

“‘The Undying Dream’ is about finding your unique strengths and talents and having the passion and resilience to commit to your calling,” said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. “The Sundance Film Festival is the ideal venue to present Honda’s new film, as the Sundance Institute and Honda both encourage an independent spirit, taking risks to bring forth bold ideas, and realizing the power of your own dreams in the process.”

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, “The Undying Dream” brings to life a Honda corporate principle — the challenging spirit. This spirit is demonstrated in Honda’s quest to pursue and achieve impossible dreams, which has led to the creation of innovative products that enhance human mobility and advance environmental consciousness.

“For our newest film, ‘The Undying Dream,’ we had the opportunity to interview some truly amazing and inspirational people — Laird Hamilton, professional surfer; Ashley Fiolek, pro Motocross racer; Jeremy McGrath, Supercross champion; Takanobu Ito, president and CEO, Honda Motor Co., Ltd., and other Honda associates — who discuss their passion for achieving their dreams while realizing there’s always a new goal coming up right behind it,” said writer and producer Todd Carey at RPA, Honda’s longstanding advertising agency of record.

“The Undying Dream” will screen at the “Honda Power of Dreams Experience,” an interactive venue showcasing unique Honda products highlighting innovation, environmental leadership and advanced technology. In the exhibit, Honda will conduct demonstrations of the world’s most advanced humanoid robot, ASIMO, as well as display some of the company’s innovative products, such as the Honda FCX Clarity, a cutaway of the Honda CR-Z Sport Hybrid, a 12-foot scale model of the HondaJet, and Honda motorcycle products, including an interactive motorcycle rider safety and training simulator. The “Honda Power of Dreams Experience” is open to the public free of charge Fri., Jan. 21, through Wed., Jan. 26 from 10 a.m. to 5 p.m. “The Undying Dream” will be shown every hour on the half hour starting at 10:30 a.m.

Beyond the Sundance Film Festival, “The Undying Dream” will be supported in-theater and online. Spots of either 90 or 30 seconds will be featured on the YouTube masthead and full-episode players. The full-length film and corresponding 90-second trailer will also air on TiVo.
Launched in January 2009, the “DREAM THE IMPOSSIBLE” Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda’s corporate philosophy at work through an intimate multimedia, interactive website.

The campaign, developed by RPA, targets 25- to 49-year-old adults with a youthful spirit, who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.
Credits

Film
Chief Creative Officer: David Smith
Writers: Todd Carey, Curt Johnson
Agency Senior Producer: Isadora Chesler
Executive Producers: Barbara Ponce, Gary Paticoff, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes
Production Company: @radical.media
Producers: Liz Bradley, Todd Carey, Curt Johnson
Director: Ondi Timoner
DP/Lighting/Cameraman: Andrij Parekh
Editor: Ting Poo/Outpost Digital
Original Soundtrack: Q Department.
Post Production: Method Studios, CD/Flame Artist: Claus Hansen
Telecine: Co3, Artist: Siggy Ferstl
Graphic Designer: Dave Dimeola
Photographer: Davi Russo

Interactive
Chief Creative Officer: David Smith
Executive Producer, Content: Gary Paticoff
Senior Producer, Content: Isadora Chesler
Creative Director/Art: Curt Johnson
Associate Creative Director/Copy: Todd Carey
Senior Art Director/Art: David Mesfin
Senior Copywriter: Brenna Hajek
User Experience Lead: Alex Yra
Technology Director: Scott Westerfield
Technologist/Flash: Jeff Siegal

Source;
http://www.businesswire.com/news/home/20110121005032/en/Honda-Premieres-%E2%80%9CThe-Undying-Dream%E2%80%9D-Short-Film-Documentary

Honda Short Film on Sunday Nov 07, 2010

TORRANCE, Calif., Oct 26, 2010 (BUSINESS WIRE) -- As part of the "DREAM THE IMPOSSIBLE" Documentary Series, Honda will debut its seventh short-film documentary, "Into the Unknown," at http://dreams.honda.com on Sunday, Nov. 7. That evening, a 90-second trailer for the new short-film documentary will air during the premiere of National Geographic Channel's "Great Migrations," an epic miniseries event that takes viewers around the world on the arduous journeys millions of animals undertake to ensure the survival of their species. Today Honda's more than 599,000 Facebook fans, as well as its YouTube channel viewers, will get a sneak peek of "Into the Unknown."

"Honda's 'Power of Dreams' marketing spotlights human stories of perseverance, including our long-standing engineering commitment to develop cleaner forms of mobility," said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. "Our corporate film series naturally aligns with the compelling 'Great Migrations'' themes of resolve and ingenuity. The inspiring content and cutting-edge caliber of 'Great Migrations' parallels the uplifting stories and cinematic quality of our 'DREAM THE IMPOSSIBLE' Documentary Series."

Directed by Ondi Timoner, the only filmmaker to twice win the Grand Jury Prize at the Sundance Film Festival, with producers @radical.media, "Into the Unknown" celebrates those who challenge the impossible and are motivated to solve problems and make a difference in society. The film features perspectives from a professional diver, a professional mountain climber, a retired NASA astronaut, Honda associates and engineers, and others who tell personal stories of exhilarating accomplishments. For example, Tatsuya Okabe, Ph.D., Honda chief engineer of brain-machine interface, describes how his research of the brain helps advance science to improve mobility for people who are physically challenged.

"Our latest 'DREAM THE IMPOSSIBLE' film explores some of Honda's most amazing R&D ventures--brain-machine interface, robotics, advanced safety technology--but at the heart of the film is the idea that society has made its greatest advances thanks to the efforts of a few pioneering explorers, inventors and thinkers who were brave enough to make the leap into the unknown," said writer and producer Todd Carey of RPA, Honda's longstanding advertising agency of record.

As a presenting sponsor, Honda worked with National Geographic Channel to develop a custom cross-platform marketing campaign specifically designed to align Honda's corporate "Power of Dreams" campaign with the spirit of "Great Migrations'" epic tale of life on the move.
The robust on- and off-air campaign will reach millions nationwide and will include significant exposure through National Geographic Channel's many brand extensions, including web and mobile, VOD, home video, licensed products, educational outreach, consumer events and more.
During the month leading up to the premiere of "Into the Unknown," Honda worked with social media agency bigMETHOD to ignite dialogue about six existing films in the "DREAM THE IMPOSSIBLE" Documentary Series. The social media program linked the documentary series' themes to original perspectives of consumers, thought leaders, and other organizations through digital communication channels. Participating contributors offered their unique insights and perspectives independent of Honda's viewpoint. The official Honda Facebook page serves as the hub for discussion (http://facebook.com/honda).

Racing Against Time Week brought together thought leaders and bloggers in the green, energy and automotive spaces. During Dreams vs. Nightmares Week, Honda partnered with ExperienceProject.com to create a custom environment and explore the impact of dreams. Kick Out the Ladder Week featured written and video contributions discussing how corporate philosophies allow for innovation and lead to success. Mobility 2088 Week will ask the Honda community to submit their thoughts on what transportation will look like in the year 2088. And, Failure: The Secret to Success Week will ask thought leaders to provide personal stories on past experiences they've had with failure that ultimately led them to success.

Launched in January 2009, the "DREAM THE IMPOSSIBLE" Documentary Series is intended to speak to both the hearts and minds of consumers by revealing stories of Honda's corporate philosophy at work through an intimate multimedia, interactive website. The campaign strategy was developed by RPA.

The campaign targets 18- to 49-year-old adults who are comfortable with technology, who value authenticity, and who are drawn to brands they can relate to, connect with, or admire.
Credits

Film Chief Creative Officer: David Smith Writers: Todd Carey, Curt Johnson Agency Producer: Isadora Chesler Executive Producers: Barbara Ponce, Jon Kamen, Frank Scherma, Frank Stiefel, Justin Wilkes Production Company: @radical.media Producer: Liz Bradley, Todd Carey, Curt Johnson Director: Ondi Timoner DP/Lighting/Cameraman: Andrij Parekh Editor: Ron Patane/Outpost Digital Original Soundtrack: Q Department. Post Production: Outpost Digital Graphic Designer: Dave Dimeola Photographer: Davi Russo

Interactive Chief Creative Officer: David Smith Executive Producer, Content: Gary Paticoff Creative Director/Art: Curt Johnson Associate Creative Director/Copy: Todd Carey Senior Art Director/Art: David Mesfin Senior Copywriter: Brenna Hajek User Experience Lead: Alex Yra Technology Director: Scott Westerfield Technologist/Flash: Jeff Siegal

Source;

http://www.marketwatch.com/story/honda-debuts-into-the-unknown-short-film-documentary-at-httpdreamshondacom-and-during-premiere-of-national-geographic-channels-great-migrations-2010-10-26?reflink=MW_news_stmp