Report: Chrysler developing TR Ram Life Style Truck to compete with Honda Ridgeline

Does the world need a competitor to the Honda Ridgeline? While sales figures of Honda's half-truck would lead us to believe consumers aren't clamoring for such a vehicle (Honda only sold 16,142 Ridgelines in 2010, barely more than the 13,047 Dakota's Dodge moved), recent reports indicate that Chrysler seems to think otherwise.

We've known for some time that Dodge was considering a small urban-style pickup – ever since it showed off the Rampage Concept (shown above) at the 2006 Chicago Auto Show and then mentioned it again in Chrysler's rambling five-year plan announced in 2009 – but talk of the so-called Lifestyle Pickup had cooled off... until now.

According to wheels.ca, Chrysler suppliers were recently briefed on the automaker's future product plans, and a replacement for the unloved Dakota is on the docket. It's thought that Chrysler may build the vehicle in Windsor, Ontario atop its minivan platform, which lends credence to the Ridgeline comparison.

We have to wonder if the crossover platform employed by the latest (and very well-received) Durango might be a better bet, but we'll surely reserve judgement until something more concrete than these rumors begin to surface. We're also curious as to whether the small pickup would wear a Dodge or Ram badge. Stay tuned for more...

Source;
http://www.autoblog.com/2011/05/18/chrysler-developing-tr-ram-life-style-truck-to-compete-with-hond/

MotorTrend: First Look: Chevrolet Colorado Show Truck

Nice looking concept, wonder if this is going to have anything really new (in bed trunk or something like), Chevy is sure committed to that Malibu front end....
Ahead of its public debut at the Bangkok Auto Show, General Motors has taken the wraps off of the preview version of its next-generation midsize pickup, which has been (not so) imaginatively dubbed the Chevrolet Colorado Show Truck.

Why Thailand? As it so happens, the southeast Asian country is the number one market for midsize trucks in the world and about 43% of the new cars sold there are trucks.

Technical details on the Show Truck are few. GM has said that under the hood is a 2.8-liter turbodiesel engine and that it's equipped with all-wheel drive, which helps to lend it a taller stance. GM currently uses a 2.8-liter diesel inline-four in the Brazilian-market Chevrolet S-10, where it makes roughly 138 horsepower and 251 pound-feet of torque. It's likely that the Colorado Show Truck is employing a version of this mill.

The extended-cab truck sports the same dual-port grille that's become a signature of Chevrolet's design. In this case, it looks much like that of the Malibu midsize sedan. The truck rides on 20-inch aluminum wheels fitted with off-road tires and its exterior features details such as LED turn-signals in the rear-view mirrors, Pepperdust Metallic paint with aluminum details in the fascias, projector-style headlamps with LED accents, and LED taillamps. GM vice president of global design Ed Welburn says that "its broad-shoulders proportions are derived from nearly a century of Chevrolet truck heritage."

Much time and money was reportedly spent on the interior. It features a dual-cockpit instrument panel that flows into the doors that's highlighted by motorcycle-inspired, three-dimensional gauges in the instrument panel. Other interior details include contrasting trim, chrome accents, and soft-touch materials. There are copious storage compartments throughout the cabin, including a covered center console and dual glovebox. The truck is also equipped with dual-zone climate control and a seven-inch LCD display in the center stack.

As for whether the truck will replace the existing U.S.-market Colorado/Canyon, GM continues to remain silent. However, a GM official we spoke with said that the automaker has no plans to abandon the midsize truck market and that a new version of the truck is on the way. We're betting it will come out looking much like the show truck, with different engine options and a steering wheel on left side, of course.

Whatever it ends up being, it will surely built somewhere in the NAFTA area to avoid the so-called "Chicken Tax" that makes importing trucks from countries like Thailand unprofitable. GM says details for the production model will come later in the year, so stay tuned.

Source (with more pix!);
http://www.motortrend.com/roadtests/trucks/1103_chevrolet_colorado_show_truck_look/index.html

Honda says it will keep Ridgeline pickup

This coincides with what I've been told;
http://thehondaportal.blogspot.com/2010/11/rumours.html
If you had any thoughts that Honda might be having misgivings about the truck business, banish them. The youth-oriented Element crossover may be dying, but the Ridgeline pickup will go on.

That's the word from Executive Vice President John Mendel of Honda's U.S. unit, who was quick to squash rumors that Ridgeline, the brand's quirky little truck, could be next on the chopping block. Honda sold 16,142 Ridgelines last year, almost the same as in 2009, but paltry in comparison to truck models from other makers. Toyota, for instance, sold 106,198 of its small Tacoma pickups. General Motors sold 24,642 of its Chevrolet Colorado small pickup truck.

Mendel says Ridgeline has developed a strong following and it increases Honda's "share of garage." It's small truck, yet has a four-door cab, a short bed and a hidden compartment in back.

"We think we have a ways to go on the Ridgeline," he said. It increases Honda's "share of garage." But he wouldn't say when, or commit, to a next generation build for Ridgeline. Honda announced late last year that it will kill the Element, a practical, boxy crossover originally aimed at surfers, bikers and other youthful fun seekers.

Source;
http://content.usatoday.com/communities/driveon/post/2011/01/honda-ridgeline-element-retained/1

Next Gen Honda Ridgeline

Well, although there has been alot of speculation as to whether Honda will continue with a Next Generation Ridgeline Truck, I for one think that the current market conditions are ripe for it! Light truck sales have been strong and there have been quite a few inquiries into what Honda has planned for the next Ridgeline.

Try as I may, I haven't seen any concept drawing or anything! Whatever Honda has planned, they are keeping their cards close to their chest!

So, here begins the "What Should Honda do to the Next Ridgeline".... Post your ideas in the comments section, and let's see what comes up, who knows, maybe Honda's listening....