Showing posts with label Next Gen Honda Odyssey. Show all posts
Showing posts with label Next Gen Honda Odyssey. Show all posts

Tuesday, October 19, 2010

The Auto Channel: 2011 Honda Odyssey Review

Honda Odyssey for 2011
By Thom CannellSenior EditorDetroit Bureau The Auto Channel

Why does Honda have the guts to develop an all-new minivan when GM and Ford have abandoned the market? Though sales have dropped, annual sales of half a million per year makes the minivan market larger than many and, one supposes, profitable. And why does Honda think it can outsmart perennial leader Chrysler? That is the story.

Today’s minivan intenders and prospectors are the first kids who to grow up inside those early boxes on wheels. As infants, toddlers and adolescents they were car seated, booster seated, soccer-baseball-football-hockey trans-sported in minivans and very likely went to their proms aboard a minivan (not to mention the extreme likelihood their first kiss occurred behind a sliding door). These new and soon-to-be parents are, at least potentially, not put off by the image of soccer mom and car pool carrier, though research says they lust for BMWs, S/CUVs and Mustangs.

For them, Honda has built a minivan that combines the best minivan attributes along with sport sedan styling while offering sufficient technology to inspire the next FaceBook-like leap of imagination. In short, the 2011 Odyssey easily overcomes its potentially dowdy image.

The new Odyssey was introduced at the Chicago Auto Show as a concept and is little changed. Its signature lightning bolt zigzag side view revitalizes its necessarily boxlike shape and creates an appearance that is sleek and swift, if not racy. Production versions seen either head on or from the rear to be very stylish, better proportioned than most non-sedans of any ilk, and not at all like a brick or barn side. A recent brief test drive disclosed other facts about Odyssey.

Honda asserts that Odyssey has great technology, enviable power and fuel economy, and driving characteristics more sedan than van. These are reasonable claims and we have only minor quibbles about them. Certainly Honda’s power train expertise and the V-6 engine that drives the vehicle is almost magically smooth and complex, shifting seamlessly from using all six cylinders to accelerate briskly and then to four, or even three cylinders to cruise economically. This is not new, but the 3.5-liter 248 hp i-VETEC retains all of its magic and mojo. Mated to a five or six-speed automatic transmission (who would want anything else?), it powers the two and a quarter-ton vehicle to highway speed with grace and finesse. Any transition from powerful passing to more economical cruising goes almost totally unnoticed and five-speed versions deliver 18 mpg City and 27 Highway for a combined 21 mpg average (+1 mpg for 6-speed transmission-equipped models).

Honda also says the vehicle has sporty driving character with a 56/44% weight distribution and improved brakes. Clearly it aspires to sportiness, riding solidly over bad and worse roads while delivering responsive directionality in rain. However the steering is somewhat on the rubber-bandish side of direct when moving off center for our tastes and, while boasting a supportive and massively rigid chassis that never puts a tire wrong, cannot be described as actually sporty. Despite minor negatives (we thought the brakes exhibited more than a hint of sogginess, though solid), Odyssey is better connected to the road than any minivan we’ve driven.

Where Odyssey truly displays differentiation is in its adaptability and interior style. For instance, the front door bins might accommodate most of a paperback library or the most capacious clutch bag while holding any manner of beverage container. The way its multitude of interior surfaces creates harmony would be more familiar to shoppers of Bergdorf Goodman’s or Lord & Taylor than Gap, American Eagle, or Forever 21.

Instruments are clear and the center stack that holds controls for climate and entertainment could be delivered as your den’s media center, complete with a large video screen. That screen—navigation, not television—is easy to understand—once you understand it. We had trouble figuring out how to change mapping scale; it is blindingly obvious once understood. The nav screen is used for a multitude of operations: climate control, rear view camera, incoming call numbers, XM and CD information, and traffic map display.

Depending on model (an LX starts at $27,800 plus destination to the ultra-premium Touring Elite at $43,250) more features are piled on, from the navigation system to humidity-controlled climate control, a variety of audio systems, and a “must have” 16.2” rear video display that can show two channels (video or game systems) simultaneous. How’s that for keeping the back seat free of disputes?

Regardless of price, the functions of a minivan are retained and improved. The third row seat is, as a matter of fact, comfortable for adults of more than modest size and access to that former purgatory is truly easy enough for a child’s muscles. The 60/40 split third row Magic Seat now folds into the floor with a single tug of the pull-rope and the front center console is removable. If you wish, (removable) second row seating can slide outward, and back in to increase elbow room or ease access to the third row. Heck, there’s even a six-pack sized cool box and a bin just for your mobile devices (think handsfree.) This is a very well developed minivan, one conceived, designed, engineered and built in the US.

Source;
http://www.theautochannel.com/news/2010/10/18/501792.html

Friday, October 1, 2010

Honda Launches Campaign For Odyssey Minivan


by Karl Greenberg

Honda is hoping that people who have hesitated to buy a minivan because of the soccer-person stigma will think again. The company is launching a humorous campaign for the all-new 2011 Honda Odyssey that plays on the idea of minivans as a rolling epitaph for the freewheeling single life. The theme is that the vehicle's styling gives Gen X and Y owners permission to imagine the car has some street credibility. The new Odyssey is stylish enough to be cool and functional enough to be a kid wagon.

The effort includes three TV spots, one having launched in late August, running in heavy rotation on season premieres, national broadcast, cable, and sports programming. One spot that began airing during the Little League World Series (which is also sponsored by Honda) posits the Odyssey as a rock van. Another makes the minivan a symbol of automotive tranquility for a harried professional mom.

Honda launched that ad as part of its sponsorship of Disney's "Camp Rock 2: The Final Jam," a TV movie that began over Labor Day weekend. The Torrance, Calif. automaker will have co-branded sweepstakes on Disney Channel, Radio Disney, Disney Online and Disney FamilyFun, dangling the vehicle as a grand prize and featuring talent from the "Camp Rock 2" film. Odyssey is sponsoring the "My Family Rocks" Fest on Nickelodeon's ParentsConnect.com, a month-long community program spotlighting families who rock, as well as the Music Channel on NickJr.com.

The campaign, which was developed by Honda's agency of record Santa Monica-based RPA, also has a co-branded tune-in spot for ABC's "Dancing with the Stars," in which a mom in the Odyssey with her husband and kids dreams of being a dancer. Other tie-ins include a co-branded custom creative airing on NBC Primetime; an online customized vignette starring celebrity chef Cat Cora using the Odyssey at local farmers' markets tied to Disney.com's new Web series "Muppets Kitchen with Cat Cora."

The company says other vignettes will run on Nick at Nite, HGTV, Food Network and TNT. Honda is also Sponsoring "Guitar Hero Warriors of Rock" demo and sweepstakes; has placements on MSN TV's Last Night on TV, Yahoo! omg! Celebrity Moms blog and Oscars coverage on EW.com and People.com.

Honda is also doing a campaign on Web-radio channel Pandora involving six Odyssey-sponsored radio stations in either a "Me-Time," category featuring songs for grownups or "We-Time," a collection of songs in the Dan Zanes vein.

Out-of-home will include billboards in 25 key markets, in-theater placements and mall and gym advertising; Odyssey rich media will also run on the Weather Channel iPhone App and banners on a variety of mobile sites important to young parents.

Honda says Odyssey print will run in magazines like In Style, National Geographic Traveler, This Old House and Men's Health. Some unusual elements include a celebrity crossword puzzle in Us Weekly where the answers are hidden in the Odyssey ad and a program in Real Simple mirroring one of the TV spots called "Serenity"/Real Simple Tips" tied to a a relaxation package sweepstakes.

Honda is also advertising the vehicle on iVillage "Don't Miss List" and via roadblocks on Parents.com, on parent blog Dooce.com and across the BlogHer network.

For social media gamers, the all-new Odyssey will appear in in-game integration in Social City, where users build cities based on population, happiness and money. Users are rewarded when they interact with Odyssey creative.

Source;
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=136674

Friday, September 17, 2010

More 2011 Honda Odyssey Information for Canada

Trim Levels
LX
The LX trim replaces the entry-level DX trim - adding more content at a lower price point;
Standard Features (All Trims):
-Variable Cylinder Management (VCM)
-9-way Power Driver Seat
-Privacy Tinted Glass
-Battery Management System
-One Mortion 60/40 Split 3rd Row Magic Seat
-VSA-Traction Control w/Brake Assist, ABS, EBD, and 6 Airbags
-Tire Pressure Monitoring System
Other LX Features:
-229-watt AM/FM/CD/MP3/WMA Audio System with 5 Speakers
-17" Steel Wheels with Covers
-Projector Headlights
-LATCH Positions 4
-5 Speed Automatic Transmission
-Keyless Entry
-Cruise Control
-Heated Side Door Mirrors

EX/EX-RES (Rear Entertainment System)
The EX and EX-RES are re-introduced and revamped focusing on unmatched Value and Convenience. Cloth with DVD. Price Reduced from 2010 Model.
Adding or Replacing on the LX
-LATCH Positions 5
-Standard, Wide, Pass-thru modes
-Power Sliding Doors w/Slide Door Switch
-17"Alluminum Alloy Wheels
-Auto on/off Headlights
-Bluetooth
-Rearview Camera
-Driver Power Lumbar
-Heated Cloth Seats
-USB Jack
-i-MID (8") with Selector Knob
-Available (RES) 9" DVD with Wireless Headsets, Headphone Jacks, and 115-volt Power Outlet
-8 Passenger Seating
-Tri-Zone Auto Climate Control
-Security System

EX-L
Now Standard with a DVD and a price reduction from 2010.
Adds or Replaces to the EX RES
-Parking Sensors
-Cool Box
-Standard 9" DVD with Wireless Headsets, Headphone Jacks, and 115-volt Power Outlet
-Leather-Trimmed Interior
-Power Tailgate
-Power Sunroof
-Auto Dimming Rearview Mirror
-4-Way Power Passenger Seat
-XM Radio

TOURING
The top of the line Touring adds new luxurious high-tech features never before seen on a Honda. Again, a nice price reduction from 2010!
Adds or replaces over the EX-L:
-6 Speed Automatic Transmission
-18" Aluminum Alloy Wheels
-Blind Spot Indicators (BSI)
-Auto-Leveling HID Headlights
-16.2" Ultrawide DVD RES
-HDMI Input
-650 Watt AM/FM/CD/MP3/WMA Premium Sound System with 12 Speakers w/Subwoofer and 5.1 Dolby Digital Sound
-15GB Memory Hard Disk Drive (HDD) Audio Storage
-Honda Satellite Linked Navigation with Voice Recognition, Multi-View Rear Camera with OnScreen Display Guidelines, Wallpaper Function, Song-by-Voice, and illumiated Steering Wheel-Mounted Controls.
-Memory Side Mirrors w/Turn Signals
-Front Fog Lights
-Memory Seat
and more....

Source;
Honda Canada